The Key Elements of Great Designs

Tips for Designing a Construction Logo for Your Business

Working in construction is more about workforce and hard work than it is about creativity. But to make your business stand out, you need a strong logo. Achieving this is easier than you might even think. You just need some great ideas to steer you in the direction.

Here are a few things that you must keep in mind when you are making your construction logo.

Let it Be Simple
No matter what your logo will end up looking at, be mindful that it doesn’t look too busy. You will want to ensure that you have designed something that customers will easily recognize and appreciate. This doesn’t mean making a plain, boring logo.

It simply says that you keep a balance between the funky shapes and colors. The the logo should have one or two bold elements tied together by simple features. For inspiration, you can check out Poms & Associates logo.

Then you must keep everything in black and white while you get your ideas out. This is a way of helping you to focus on simplicity and design before you can add the textures and colors.

As you play with the various aspects, you must think about what gives you a better advantage over your competitors. Your construction logo should reflect your professionalism or your niche market. You should also try building it in line with your brand values as well.

If you are not sure about how you are going to get this done, look into the psychology of shapes, letters and colors.

Each has a subconscious effect on how users will interpret your logo. Some will be masculine and bold, and others will show a sense of community and balance.

Be Interesting: By continuously looking into the use of colours and shapes, the more you start to tell a story. But you are not yet done with your construction logo yet.

Try adding something that makes people do a double-take, or push your creativity to tell a story similar to Amazon’s promise to deliver anything from A to Z with a smile.
You can use white space to best achieve this without complicating anything.

Before you can click on the save button for your logo, you must think about anywhere it is going to be. Can you tell what it is when it is really small as well as when it stretches out? This is a crucial question because you will be using your logo in various sizes.

It is going to be used for social media and email purposes. It also going to be printed on business cards and promotional products.

It is important for your logo to be effective everywhere it is used. Ensure that you come up with a list of all the marketing materials you plan to use and imagine each one with your logo on it.